Nail art is a creative way to paint, decorate, enhance, and embellish the nails. It is a type of artwork that can be done on fingernails and toenails, usually after manicures or pedicures. A manicure and a pedicure are beauty treatments that trim, shape, and polish the nail. Often these procedures remove the cuticles and soften the skin around the nails. Types of manicures can vary from polish on natural nails, dipping powder, and acrylic nails.
The nail care industry has been growing like never before ever since the invention of modern nail polish.In 2012, the United States witnessed a surging popularity of nail art. in the same year, a short nail art documentary was released: “NAILgasm”. The film explored the growing trend of nail art; from women across the world to high fashion runways. Mostly women, but also men commonly use YouTube Instagram and Pinterest to learn how to do the newest and most interesting designs at home.
Nail art’s popularity in media started with printed press with women magazines. It had an important role but it was not a mainstream fashion trend before 2000’s. After the internet age and the common use of the social media, the trend became major subculture among women. Social media made it easier to connect to the mass audience and with this people started to share their designs as a way of their creativity and use the nail as their blank canvas. YouTube, Pinterest, Instagram, Tumblr and Twitter are the major platforms, which provides many new ideas and designs for the subculture. However, among these Pinterest is the most important platform for the new beauty trends according to a study.